Artistry is subjective and is made to represent the spirit behind its creation. Having been inspired by the quaint but bold in flavor diner, Holloway Corner Kitchen located in Foscoe, NC, I designed a newsletter for their organization to be sent out quarterly. In drafting and eventually finalizing its design, I opted for a family-friendly theme, administering a call-to-action for readers to return part of the newsletter as part of a discount. This newsletter is a bridge that solidifies the relationship between the organization and its target audience.