For my capstone class, I conducted a comprehensive research campaign that combined strategic planning, data collection, and creative execution. The project focused on addressing a pressing issue through in-depth analysis and audience engagement, culminating in actionable insights and solutions. By leveraging my skills in public relations, writing, and media production, I developed a campaign that not only met the class objectives but also highlighted my ability to translate research findings into impactful strategies. The experience was both challenging and rewarding, sharpening my critical thinking and problem-solving abilities while reinforcing the importance of collaboration and adaptability in professional campaigns.